Areas of Expertise

Case Studies

Case Studies

Snack Food

Two food manufacturers approached Swift Research for assistance in the new product development of a new style of lunchtime snack.

Research was required to explore the criteria for a successful non bread based hand held snack and analysis of the construction and content of the prototypes.

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Mother & Baby Co-Creation Programme

Swift Research were appointed to investigate opportunities for new products in the swim and bath time categories, amongst mums based in the UK and in Spain and also with UK mums on holiday in Spain.

Swift devised a highly interactive co-creation programme, whereby the client could observe first hand the actions and behaviours of mother and baby and other siblings from the changing room experience through to swimming sessions.

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Chop-Cloc

Chop-cloc (Scotland) Limited is a privately owned ‘green’ technology start-up, founded to develop and commercialise an alternative, energy saving, bill-chopping, greener approach to domestic central heating control.

The company appointed Swift Research to help with the development of its ground breaking device - designed to reduce energy used by central heating systems and cut consumer bills.

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Skincare

Swift Research were commissioned by the R&D team of a well established skincare brand to conduct investigative research to generate new ideas and concepts for the brand and to gain insight to direct future product development and initiatives.

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Personal Care

The R&D team of this blue-chip company producing health and personal care products commissioned Swift Research to assess a new depilatory cream they were developing.

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Mentoring

As part of a Government project to enhance mentoring services to businesses, leading public policy consultancy ICF GHK were commissioned to research the business mentoring market.

ICF GHK called in Swift Research to use its specialist skills and experience to identify and interview business mentor organisations, including many self-employed mentors. From the data provided by Swift, ICF GHK were able to provide BIS with a comprehensive report on the mentoring market which formed the basis of a Ministerial Statement.

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Personal Care Research Facility

As part of an ongoing programme of investment, Swift Research has created a brand new facility for research into the personal care market. Four new wet rooms allow clients to gain insight through first hand observational research, giving products and concepts the best possible chance of success.

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Remodelled Laundry Lab & Personal Care Research Facility

In addition to our new personal care facilities, our laundry lab has been remodelled. It contains 10 washing machines and 3 dryers, allowing laundry preparation for "sniff testing" onsite and across the UK.

This invaluable resource allows FMCG and fragrance manufacturers to test a range of fragrances in neat, damp and dry formats, supported by full project management from our laundry team experts.

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Environment Agency / Birse Civils

Swift were commissioned, in conjunction with the Environment Agency, to assess resident feedback on how a flood alleviation scheme was handled. The results of our research lead to the EA and Birse reviewing their public information strategy and looking at ways of engaging further with the public. Our results were also part of their submission to the national Considerate Constructors Awards and received a bronze award for outstanding community engagement.

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Tommee Tippee

Tommee Tippee, a leading international brand for mother and baby products, required specialist research to help develop new products for feeding bottles and teats, to challenge the market leader.

Swift were engaged to carry out a programme of research to aid the design and development of both product and packaging. The subsequent successful launch captured 38% of the market and number 1 spot for UK feeding brands.

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Car Warranty Company

The client required evidence of customer satisfaction from customers who had used their vehicle warranties. Swift's understanding of the automotive retail market enabled an accurate research solution to be implemented which delivered powerful and persuasive evidence of genuine customer satisfaction and was able to separate out where dissatisfaction arose through customers' experiences with dealers.

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Food Manufacturer

One of the leading food companies in the UK, supplying meat and poultry products to major supermarkets commissioned Swift Research to carry out a survey of customers of a national supermarket retailer. Using a ratings model, the Swift team were able to highlight areas of improvement which would lead to the greatest gain in customer satisfaction and potential to increase sales.

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Fragrance Product Testing

As a specialist in fragrance market research, Swift was engaged to carry out a quantitative sensory assessment of a selection of prototype fragrances for the air freshener market. Our results showed a strong consumer attraction and therefore gave confidence to our client, a global fragrance producer, to continue investing in their product development programme for this very competitive household product sector.

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