Britain could be finally falling out of love with Valentine's Day according to our recent survey.
Cupid's arrows have failed to hit the target with nearly half of those interviewed saying they were ignoring Valentine's Day or were undecided whether to celebrate it.
While three quarters of people said they would send a card, only 13 per cent said they would be celebrating in style.
The survey was carried out to provide information for retailers and food manufacturers on the UK's attitude towards Valentine's Day.
Only a quarter of the 1000 strong sample said they would be going out for a romantic dinner while 62 per cent of respondents said they would be doing something low key.
For those having a romantic dinner at home, steak and chocolate were the foods of choice to impress their partners but even then 57 per cent of people said they would be spending £22 or less on food and treats for their loved one.
Alison Flannery, our Managing Director said: "It would seem that while some people are still using Valentine's Day to win the heart of a prospective partner or show an established partner that they care - the majority aren't prepared to put their money where their heart is.
"One in five people said they were not prepared to spend anything on Valentine's Day treats!
"I would like to think that romance in the UK isn't on the wane. Perhaps the results are a reflection on people's budgets being under pressure from the economic downturn and that some are still struggling from a financial hangover from Christmas and New Year."
