Here at Swift Research we've recently launched our new Innervisions website showcasing what our in-house viewing facility has to offer.
Although Innervisions has been a viewing facility ever since Swift Research moved to Wetherby, we have been through many changes recently, significantly developing our laundry facilities and creating our very own wet rooms to compliment our traditional focus group and hall test rooms.
We believe there's no better way to understand how your consumers use a product than having first-hand observation. Seeing how they handle the packaging, how they hold the product and how they apply it, whilst also observing facial and body language is invaluable. The one-way mirrors into our wet rooms offer this unique experience for clients who are eager to understand their product usage in more detail.
Innervisions is more than just a viewing facility. As part of Swift Research, we're in the unique position to offer our full service market research expertise alongside your viewing facility requirements.
A recent study into hair removal cream involved women participating in traditional focus groups before and after applying the product in our wet rooms. The one-way mirrors gave our client the opportunity to witness crucial product usage behaviour regarding the packaging and precision of application.
Our wet rooms have been used for everything from children trying new toothpastes to ladies styling their hair. To find out how they can help you generate valuable insight, contact us on 01937 543600 to speak to one of our researchers or visit our new website at www.swift-innervisions.co.uk.
