Areas of Expertise

Online Market Research

Online Market Research

The introduction of WAPI (Web Assisted Personal Interviewing) as a legitimate market research methodology is one of the biggest changes to the industry in the last decade.

The Advantages of Web Research

Online market research enables us to offer respondents the opportunity to complete questionnaires from the comfort of their own home, at a time convenient to them. For the ultimate flexibility, we can offer combined phone and web or postal and web research, which on certain studies can significantly increase response rates.

As the majority of respondents move towards faster broadband connections, the inclusion of images, videos, audio clips and animations throughout web surveys is now a realistic and effective means of displaying concepts. The associated reduction in printing and posting is not only convenient and cost-saving, but also has considerable environmental benefits.

Web Survey

The World Wide Web provides the opportunity for international research without the need to consider differing time zones around the globe. We can also overcome language barriers by offering multi-language online studies.

For the client, online surveys offer a faster turnaround than more traditional data collection methods. The instant returns enable data to be collected and processed far quicker than phone, postal or field surveys.

Using WAPI as a Research Methodology

At Swift Research we can develop online surveys to meet any client's requirements. Bespoke templates ensure the survey looks attractive and familiar to respondents. Our in-house web developers can create both web and email templates to meet specific client's branding guidelines.

All our surveys are hosted in-house on secure servers, ensuring all data is kept confidential and is stored in accordance with the Data Protection Act.

Qualitative Market Research

For clients requiring more bespoke online research, we can advise and produce a solution to meet your specific needs. In a society that revolves around social networking, we recognise the importance of research tools such as online blogs/forums and have designed web applications enabling interaction between online communities and our researchers.

To discuss your requirements for online market research, call 01937 543600 and speak to one of our researchers.