Areas of Expertise

Consumer Research and Product Testing

Consumer Research and Product Testing

Product testing is an effective and important approach to the research and development of new and existing products.

Consumer Research

At Swift Research, we have many years of experience, excelling in the consumer research sector. In particular, we have collaborated with major clients in the food and drink, personal and beauty care and household products sectors.

We have assisted clients throughout the various stages of the product development process, from the initial assessment of new concept ideas through to product usage, packaging and advertising.

Product Testing

Whether designing a new product or developing an existing one, we recognise the importance of product testing as an essential step in the market research process.

At Swift Research we can advise which research methods are best suited to your product and implement the research ourselves. Having conducted hall tests, in-home usage tests (IHUTs), concept & usage tests and concept labs over many years, we have a vast amount of experience in whichever methodology you should require.

We are proud to have worked alongside many major blue-chip companies and have helped to bring some of their best known goods to market. For more details on the type of work we do, visit our clients section.

Fragrance Testing

Specialising in fragrance testing, we know and understand the importance of a product's sensory attributes, whether it be a perfume or a laundry detergent.

Fragrance Testing

We have experience of testing neat and dilute fragrances, as well as preparing and testing dry and damp fragrance samples. At Swift Research, we have our own sensory research panel, consisting of members who are qualified and trained in this field.

Given our extensive background in fragrance testing, we are in a unique position to offer quality market research in this specialised area.

For more details on consumer research, product testing or fragrance research, call 01937 543600 and speak to one of our researchers.