Our Focus

Retail Research

Retail Research

Swift Research has a vast experience in retail research covering a variety of project types and using a mix of methodologies.

Having regularly worked with large retail brands such as Asda, The Trafford Centre, Dalton Park and The Ridings Shopping Centre, we can offer experience and expertise to assist with any retail research you require.

Customer Satisfaction

We know that to truly understand customers' thoughts and perceptions, we must see the retail experience through their eyes.

As well as awareness and attitude surveys (of both client and competitor centres) we can offer customer segmentation analysis and customer profiling tracked through exit studies and customer satisfaction research. We also have experience of conducting mystery shops in a variety of retail outlets and shopping centres.

Retail Research

Retail Market Research

Qualitative research is ideal for measuring the effectiveness of advertising and marketing initiatives. With the use of mocked-up shelf-tests and virtual shopping, we are able to gain a true understanding of the effect advertising and marketing strategies will have on customers.

Accompanied shops and customer immersion visits enable increased insight and are often used to further support and develop client beliefs and quantitative research results.