Following the introduction of the "sugar tax" in the UK, we researched what the every day consumer knows about the changes and what impact they thought it would have on them.
Boutique & Bespoke: We are a dedicated, passionate and friendly team of researchers and technical specialists, all under one roof.
Our success is based on building long term partnerships with our clients, understanding what they need and finding the best way to provide it. Then delivering.
We tailor our approach, understanding that researching different products or services requires a whole host of methodologies and techniques.
We manage and undertake all elements of our projects directly, using our staff, our expertise and our facilities. As a result we keep costs, quality and timeframes closely in check.
Pick & Mix: Developed through 30 years of working with global and national FMCG and service organisations, we can offer the full array of qualitative and quantitative approaches.
Full service or field & tab
Some clients work with us for our flexible approach to field & tab projects and many more commission us on a full service basis. All our projects are underpinned by real expertise and longevity of experience.
It's fairly unique for an agency of our size to have their own in-house telephone research centre and internally managed field force these days, but at Swift we have purposefully retained these services to ensure we are in control.
An extension of your team
We develop close relationships, often becoming an extension of internal teams. We're proud to have worked with several of our blue chip FMCG clients for over 20 years and others for 10+. We believe this says so much about our services, our team and our passion.
Personal Care Research
As part of an ongoing programme of investment, Swift Research has created a brand new facility for research into the personal care market.
Four wet rooms are each fitted with shower, pull-down seat, sink area, shaving mirror, extractor fan, one-way mirror and cameras with pan, tilt and zoom. One wet room includes a water meter. Each has a wall-mounted screen and computer directly outside to allow respondents to give immediate feedback on their product experience.Read More
Fragrance & Sensory Research
We are proud to be at the forefront of fragrance testing in this category, using our bespoke laundry lab for preparation and storage of all materials to comply with test protocol standards.
The recently remodelled sensory laundry lab has 12 washing machines and 4 dryers, allowing laundry preparation for "sniff testing" onsite and across the UK.
This invaluable resource allows FMCG and fragrance manufacturers to test a range of fragrances in neat, damp and dry formats, supported by full project management from our laundry team experts.Read More