Blog

Maximum Difference Scaling: How to imitate real world concessions during product testing

When it comes to product testing and sensory research, understanding customer preferences needs to evolve beyond simple appeal and purchase intent scales. Manufacturers need to know which features or products resonate most with their target market to make informed decisions.

One effective technique for gaining these insights is Maximum Difference Scaling, referred to as MaxDiff.

Changes to how UK consumers snack will have wide ranging repercussions for the food industry

Let's be clear - snacking isn't a bad thing. I, for one, love to snack. Whether it's popcorn for a movie night with the kids, or the biscuits I'm enjoying with a brew to write this blog. Snacks are more than just a stopgap until our next meal but something to savour, tied inextricably with time and place.

But what is clear is that snacking behaviour is evolving - and fast.

The role of emotional marketing: The science of selection

In an industry as competitive as FMCG, there is an undeniable need for brands to ensure a strong emotional connection between brand and consumer. This ensures brands are top of mind, as emotional connections can drive basic awareness and stronger associations with what the brand offers.

Although brands may be generally liked or trusted, some can fail to align themselves with the emotions that drive their customers' most profitable behaviours.

Penalty Analysis: how brands identify drivers of product appeal

We often get asked by clients, what specific product attributes impact overall consumer satisfaction?

Penalty Analysis tells us exactly that; which attributes are driving negative or positive perceptions of a product. So, the next time you have a product that is ready for consumer testing, consider Penalty Analysis to maximise the value of your data.