Introducing Swift's Sensory Segments
For too long brand and sensory insight have been kept apart. We're fortunate at Swift to have team members from both disciplines working together and that's why we've conducted our own research to bridge this gap.
Our "Swift Sensory Segments" are based on attitudes to shopping and their sensory preferences rather than behaviour alone, ensuring they are something you can tangibly target and also relate to both personally and from the people you speak to in a typical research project.
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