Working with many household names we've helped develop a wide range of baby products including nappies, wipes, sterilisers, soothers, feeding cups, chairs – in fact anything undergoing NPD / co-creation.
Understanding the NPD Cycle
From qualitative focus group discussions feeding into early stage concept development to prototype product placement studies through to large scale quantitative samples once products are close to launch, we understand the phases of the product development cycle.
