Global manufacturers of toiletry products, household cleaners, air fresheners, laundry detergents and fabric conditioners come to Swift for support during various phases of npd. Swift is regularly commissioned to conduct research, often globally, through in-home use tests (IHUTs), Central Location Tests and online studies.
Working in this sector often requires us to place products with consumers in-home to trial and obtain feedback within an everyday-use situation. Studies can include placements of just a few days to a several weeks – how often do you clean the bathroom tiles or scrub the floors? We match the trial period to standard usage and instruct consumers to put away their usual product for a while.
Ever wondered how to run an efficient and cost effective consumer test for floor cleaners without introducing location bias? Or researched the efficacy of air fresheners in a real room setting, multiple times in a testing day, without jeopardising fragrance clarity? Just ask Swift. We know just the venues and techniques to use and we love that consumers are so accommodating of the tasks we ask them to do!
