Blog

Penalty Analysis: how brands identify drivers of product appeal

We often get asked by clients, what specific product attributes impact overall consumer satisfaction?

Penalty Analysis tells us exactly that; which attributes are driving negative or positive perceptions of a product. So, the next time you have a product that is ready for consumer testing, consider Penalty Analysis to maximise the value of your data.

A guide to attending in-home visits

When it comes to product testing, there's no better way to gain authentic insights than by observing how real consumers interact with a product in their own home.

For clients who are attending in-home visits, there are a few key considerations that can make a huge difference.

Processed foods: A growing consumer concern or media storm?

A recent spot poll conducted with the Swift Insight panel reveals the majority of shoppers claim they'd be unlikely to buy ultra-processed foods (UPFs) if they had more budget and time.

Conversely, another recent study by Swift highlighted that an everyday staple with a less processed recipe would strongly encourage purchase.

Introducing Swift's Sensory Segments

For too long brand and sensory insight have been kept apart. We're fortunate at Swift to have team members from both disciplines working together and that's why we've conducted our own research to bridge this gap.

Our "Swift Sensory Segments" are based on attitudes to shopping and their sensory preferences rather than behaviour alone, ensuring they are something you can tangibly target and also relate to both personally and from the people you speak to in a typical research project.