Face to face qual remains a powerful tool, still sitting very comfortably alongside technological advances which have brought various exciting tools, apps and platforms into the qual researchers toolkit.

We can approach both consumer and B2B projects through focus groups, mini groups, individual depth interviews, friendship pairs, concept development labs and workshops. Sessions are filmed for analysis purposes, and with participant permission, edits can be created to really illustrate a point within the outputs. A powerful tool to inform and inspire internal client debate.

In-home visits combine one on one time between a consumer and researcher with added insight into the home environment and the real life use of products and services. Many clients enjoy accompanying the researcher on an in-home visit, and some undertake the visit and interview directly, working with Swift to recruit participants, set out expectations and manage the appointment, incentives and communications.