Customer immersion & observation

We work closely with clients and participants in setting up in-home visits, accompanied shops and creative immersion within studies.

These methods enable researchers to get really close to consumers in a natural environment. They combine observational work, questions and facilitated client attendance to enhance idea generation and allow consumers to practically demonstrate their usual habits and test new products and services in a truly live environment.

With specialists in traditional moderation and more creative projective techniques, our researchers ensure participants communicate as openly and honestly as possible whilst also using ways to capture insights that cannot be easily verbalised.

Customer Observation