Product & concept development

Whether designing a new product or developing an existing one, we champion the importance of product testing and concept development as essential steps in the R&D process.

Central Location Tests, In-Home Usage and Concept Labs

Having conducted hall tests, in-home usage tests (IHUTs), concept & usage tests and concept labs over many years, we have vast experience in whichever methodology is required. Our toolkit is extensive and we can advise which research methods are best suited. As well as being able to field tests externally, we can also offer Innervisions, our in-house viewing facility which provides flexible space and resources for central location tests.