Swift Research specialises in applying a wide range of qualitative research methods. We use the approach which will deliver the best results, not just the current 'hot topic'.
Qualitative research is about discovering what lies behind the top of mind responses. Our research team are well versed in a wide range of qualitative research methods and our viewing facility and sensory laundry lab within Innervisions are set up to assist moderators to engage with participants.
With specialists in traditional moderation and more creative projective techniques, our researchers ensure participants communicate as openly and honestly as possible whilst also using ways to capture insights that cannot be easily verbalised.
Face to face qual remains a powerful tool, sitting alongside technological advances in online qual and user generated content.
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Using our in-house platforms and a variety of specialist software developed by trusted partners we can explore with participants whilst on the move and without geographical restrictions.
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We work closely with clients and participants in setting up in-home visits, accompanied shops and creative immersion within studies.
Clients and other research agencies are welcome to hire our Innervisions Viewing Facility and Sensory Lab directly for their own qualitative research. Innervisions is available as either a standalone facility with or without recruitment and/or moderating services supplied through Swift Research.
Call us for more information on qualitative research or our viewing facility, or visit our Innervisions website.
