Qualitative Research

Swift Research specialises in applying a wide range of qualitative research methods. We use the approach which will deliver the best results, not just the current 'hot topic'.

Qualitative research is about discovering what lies behind the top of mind responses. Our research team are well versed in a wide range of qualitative research methods and our viewing facility and sensory laundry lab within Innervisions are set up to assist moderators to engage with participants.

With specialists in traditional moderation and more creative projective techniques, our researchers ensure participants communicate as openly and honestly as possible whilst also using ways to capture insights that cannot be easily verbalised.

Clients and other research agencies are welcome to hire our Innervisions Viewing Facility and Sensory Lab directly for their own qualitative research. Innervisions is available as either a standalone facility with or without recruitment and/or moderating services supplied through Swift Research.

Innervisions Viewing Facility

Call us for more information on qualitative research or our viewing facility, or visit our Innervisions website.