With voting completed and counting underway, in what is expected to be one of the closest general elections in recent history, here at Swift Research we've been conducting our own polls to gauge opinion ahead of the official results.
Prior to Election Day, 92% of respondents told us they were intending to vote this year, an increase of 9% since 2010. However, only 1 in 4 of those surveyed believe the voting age should be lowered to 16 for future elections.
Whilst our research showed there was no clear winner in the Leaders' Debate on Thursday 2nd April, it seems people are far more decisive when it comes to who they think will be the next Prime Minister, with 57% believing David Cameron will remain in 10 Downing Street following the election.
With over 30 fragrance-related adjectives to choose from, there was a common theme when it came to describing the party leaders with all seven candidates being considered "annoying". It was closely followed by "confident" and "self-assured" which were popular choices for all barring Nick Clegg and Natalie Bennett who were considered more "insignificant" and "mild".
Over 1000 respondents have taken part in our election surveys which were open to all UK residents aged 16 or over. To take part in future surveys, join our online panel by becoming a Swift Insight member.
