With new car registrations up 7.0% in the first half of 2015 there are high expectations for the plate change this September. At Swift Research we recognise the importance of delivering an excellent customer experience, particularly when the market is growing and entering one of its busiest periods.
Aside from buying a house, the purchase of a vehicle is usually one of the most expensive acquisitions people are likely to make, so ensuring customers are completely satisfied is of paramount importance.
With car brands placing so much emphasis and investment on ensuring the provision of a first-rate customer service, we recognise the need to accurately measure how satisfied customers are with their purchasing and servicing experience.
Here at Swift Research we pride ourselves on our expertise and ability to offer that extra layer of insight. We work closely with our clients to build their customer journey, helping them understand what is really important to their consumers and identifying how their experiences can be further improved.
Having worked in the automotive industry for nearly 20 years we acknowledge that customer expectations have changed a lot in a short space of time. We know from a number of existing studies that the recession has changed the buying and servicing process and it's now diluted with a mix of different customer spending behaviours.
Value for money is high on the agenda and, with information being a fingertip away, customers have become much more educated, changing the art of price / deal negotiations. The market is continuing to grow at a rapid rate and the role of tactical activity and marketing campaigns are now much more fundamental in driving footfall.
Here at Swift Research, we look forward to continuing to work in partnership with reputable brands across the automotive industry and most importantly helping to deliver a better customer experience for the consumer.
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