Blog

The role of emotional marketing: The science of selection

In an industry as competitive as FMCG, there is an undeniable need for brands to ensure a strong emotional connection between brand and consumer. This ensures brands are top of mind, as emotional connections can drive basic awareness and stronger associations with what the brand offers.

Although brands may be generally liked or trusted, some can fail to align themselves with the emotions that drive their customers' most profitable behaviours.

Penalty Analysis: how brands identify drivers of product appeal

We often get asked by clients, what specific product attributes impact overall consumer satisfaction?

Penalty Analysis tells us exactly that; which attributes are driving negative or positive perceptions of a product. So, the next time you have a product that is ready for consumer testing, consider Penalty Analysis to maximise the value of your data.

A guide to attending in-home visits

When it comes to product testing, there's no better way to gain authentic insights than by observing how real consumers interact with a product in their own home.

For clients who are attending in-home visits, there are a few key considerations that can make a huge difference.

Processed foods: A growing consumer concern or media storm?

A recent spot poll conducted with the Swift Insight panel reveals the majority of shoppers claim they'd be unlikely to buy ultra-processed foods (UPFs) if they had more budget and time.

Conversely, another recent study by Swift highlighted that an everyday staple with a less processed recipe would strongly encourage purchase.