Blog

When it comes to product testing, there's no better way to gain authentic insights than by observing how real consumers interact with a product in their own home.

For clients who are attending in-home visits, there are a few key considerations that can make a huge difference.

A recent spot poll conducted with the Swift Insight panel reveals the majority of shoppers claim they'd be unlikely to buy ultra-processed foods (UPFs) if they had more budget and time.

Conversely, another recent study by Swift highlighted that an everyday staple with a less processed recipe would strongly encourage purchase.

For too long brand and sensory insight have been kept apart. We're fortunate at Swift to have team members from both disciplines working together and that's why we've conducted our own research to bridge this gap.

Our "Swift Sensory Segments" are based on attitudes to shopping and their sensory preferences rather than behaviour alone, ensuring they are something you can tangibly target and also relate to both personally and from the people you speak to in a typical research project.

Tetrad testing is a powerful and effective tool in product testing, offering increased sensitivity and reliability over traditional methods.

By adopting this technique, clients can enhance their quality control processes, develop superior products, and stay ahead in a market facing increasing regulation and rising product costs.