Blog

Processed foods: A growing consumer concern or media storm?

A recent spot poll conducted with the Swift Insight panel reveals the majority of shoppers claim they'd be unlikely to buy ultra-processed foods (UPFs) if they had more budget and time.

Conversely, another recent study by Swift highlighted that an everyday staple with a less processed recipe would strongly encourage purchase.

Introducing Swift's Sensory Segments

For too long brand and sensory insight have been kept apart. We're fortunate at Swift to have team members from both disciplines working together and that's why we've conducted our own research to bridge this gap.

Our "Swift Sensory Segments" are based on attitudes to shopping and their sensory preferences rather than behaviour alone, ensuring they are something you can tangibly target and also relate to both personally and from the people you speak to in a typical research project.

The Tetrad Test: Why it should be part of any FMCG brand's product testing tool kit

Tetrad testing is a powerful and effective tool in product testing, offering increased sensitivity and reliability over traditional methods.

By adopting this technique, clients can enhance their quality control processes, develop superior products, and stay ahead in a market facing increasing regulation and rising product costs.

What Disneyland teaches us about branding

Nowhere is the power of sensory branding more apparent than on Main Street U.S.A in Disneyland.

The entrance to Walt's iconic park is set up like the start of a movie. From the iconic Mickey at the entrance, reminiscent of the start of the original Mickey cartoons, you go under the railway line and the lights dim like in a movie theatre where attraction posters act as trailers.